FARID AL BESTENLI

The idea was to choose something useful, something that we cancreate awareness with. I like to have powerful ads with strongmeaning behind. The quality of the ad is very important in firstplace, it’s the first expression the viewer will get. I chose acampaign about cars speeding, because it is important these daysand we need strong ads with good graphics to create influence onpeople. The image should not be so scary so people will accept it.Adding some danger colors like red would be very helpful to createthe feeling for the viewer of the real danger. A face with a punchis a good original idea. Although we need to create somethingunique we still need to use something familiar like a broken glassbecause broken glass gives sharpness which means strength. Usingphone while driving is a common issue right now, that’s why weneed to add social media icon to our ad to combine the strength ofeffectiveness on people who specially drive during using theirphone texting. The font is also important which I chose to be kindof similar to handwrite with adding some anchors and tilting tothe font. Finally we need a shock on the image to give it finalimpression on viewers which I did on the head and the font.