FARID AL BESTENLI

The idea was to choose something useful, something that we can create awareness with. I like to have powerful ads with strong meaning behind. The quality of the ad is very important in first place, it’s the first expression the viewer will get. Having strong based ad will help improve it in much better way to be more effective. I choose a campaign about cars speeding because it is important these days and we need strong ads with good graphics to create influence on people. The image should not be so scary so people will accept it more. Adding some danger colors like red would be very helpful to make the feeling for the viewer of the real danger. Having an ad about cars and speeding need something new and creative because it is not new in the market and we have a lot of campaigns in the past already. A face with a punch is a good original idea. Although we need to create something unique we still need to use something familiar like a broken glass because broken glass gives sharpness which means strength. Using phone while driving is a common issue right now, that’s why we need to add social media icon to our ad to combine the strength of effectiveness on people who specially drive during using their phone texting. The font is also important which I chose to be kind of similar to handwrite with adding some anchors and tilting to the font. Finally we need a shock on the image to give it final impression on viewers which I did on the head and the font.